Product Explainer

Making product or service videos is one of the best ways of selling them. Such videos add life and dynamism of the offerings. Product and service videos can be used to explain their workings, inform the audience about the benefits and USPs and also add emotions to your products and services. With the Internet becoming the rage and social applications like WhatsApp spreading at a blazing speed…the cost of spreading the videos has come down substantially. This is one more advantage of creating a product or service video.

A lot of people think videos can just magically drive leads, but they’re only as effective as the plan you’ve put in place to promote and use them. Videos are a tool you can use in a variety of ways—and how you’ll use it plays a big part in helping you figure out what information to include, what the tone should be, how long to make the video, and more.

Explainer videos typically fall into one of three categories:

• A brand explainer video shows the audience what your business is all about—your mission, who you serve, and what products or services you offer. These are designed to be used at the top of your marketing or sales funnel, when leads are just learning about your company.
• A product explainer video gives specific instructions and details on how a particular product works, making it easier for customers to envision the product and, ultimately, use it.
• Captivating characters
• A sales explainer video can draw on brand and product information but it’s designed more for conversion to target leads in the bottom of your sales funnel—and often used by the sales team.